After years of decline due to the dominance of smartphones, point-and-shoot digital cameras are making a surprising comeback in 2025. Canon, one of the most well-known in the industry, is rumored to be preparing to re-enter the market with a totally new model, the Powershot V1. This news has thrilled photography buffs, because it promises to be the returning of fashionably full featured high-end compact cameras.
The Point-and-Shoot Revival
Point-and-shoot cameras were once a staple for casual photographers, but their popularity declined as smartphone cameras improved. However, in 2024, older models such as the Canon Powershot G7 X Mark III (2019) went viral, proving that there’s still demand for dedicated compact cameras.
In spite of this revived interest, no major camera manufacturers have rolled out new models in a while. Buyers have been left with second-hand or years-old options. Although there exist older models, which still present very good quality, modern technical improvement could provide needed updates.
Canon Steps Up with the Powershot V1
Information from CanonRumors suggests that the company is planning to unveil a new Powershot V1 between March and May 2025. The camera is expected to cost between $600-800 (approximately £650-850), making it an attractive option for photographers looking for a high-quality yet affordable compact camera.
At the same time, Canon is rumored to discontinue the G7 X Mark III, suggesting that the company is fully committed to launching a superior replacement. With this decision Canon has shown that the compact camera market is something in which Canon can see future, which may spur other brands to take the same steps.
What to Expect from the Powershot V1
It seems that Canon is abandoning its classic G-series nomenclature and adopting the V-series (which is geared towards video and vlog characteristics). The company has already released the *Powershot V10 (2023), a vlogging camera, and showcased concepts for 360-degree and VR cameras. However, the Powershot V1 is expected to be a proper point-and-shoot camera for photographers rather than just a video-focused device.
According to leaks and rumors, below are some of the most important features of the Powershot V1.
24MP CMOS sensor (approximately Micro Four Thirds size.
- 3x optical zoom lens (approx. 16-50mm)
- 4K video recording (with a slight crop)
- Canon C-Log3 and HDR PQ color profiles
3-inch screen (fixed, tilting, or vari-angle type not specified).
- Design similar to the G7 X Mark III
Assuming that these are correct features, then the V1 will also be a good candidate to compete in the compact camera market, providing a combination of snapping and shooting functionality at a competitive price.
More Than Just a Rehash?
There have been queries that the Powershot V1 may not be a significant improvement but have, in reality, become an established product. This is analogous to what Panasonic achieved with the Lumix ZS99 TZ99 which was virtually the same device as its previous version.
But there’s reason to believe that Canon will be able to meld some of its newer features from its mirrorless cameras, like the newest *AF technology, into the V1 to help set it apart. A modestly priced compact digital camera with modern additions could be a game-changer for both amateur and professional photography and videography.
Canon’s Big Reveal at CP+?
Speculation also exists that Canon may embarrass the field at the CP+ camera show in Tokyo at the end of February (HGO 1,2), interview transcript . Provided that the *Powershot V1 is announced at CP+, it may well be in the main event of the show and thus become hugely talked about by photographers and tech people alike.
Final Thoughts
There are great expectations for a rumored release of the Canon Powershot V1, among enthusiasts for a smart and convenient way to capture images with a professional compact camera. Featuring a switchable large sensor, enhanced video performance, and an approachable price, it has the capacity to be one of the hottest cameras of 2025.
If Canon’s foray into the sector is successful, there may be others in the camera making business that re-establish themselves in the compact camera market, thus leading to a renaissance of high quality point-and-shoot photo-snapping. Whether or not the Powershot V1 lives up to expectations, its announcement signals a shift in the photography industry, proving that smartphones haven’t completely killed compact cameras—yet.
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