Ajith Kumar’s highly anticipated thriller Vidaamuyarchi has witnessed a significant slowdown at the box office after an initially promising start. Audiences and the professionals and The movie, in a impressive start, has been able to earn about Rs 75 crore (nett) in India in its first eight days. During the same time, its global gross collection, however, has exceeded Rs 90 crore. Despite these numbers, the overall performance of the movie is considered underwhelming compared to Ajith’s previous blockbusters.
Was Ajith’s film a commercial success?
Analysts and fans had high hopes of Vidaamuyarchi due to Ajith Kumar’s past hit formula. Yet, the movie’s box office receipts have fallen short of industry forecasts and analysts have termed its performance as one of the least successful in recent years for the star.
Trade expert Rajasekar remarked the underperformance of the film in a social media post “[Vidaamuyarchi] is a flop venture. AK’s weakest performance at the BO since Aasal and Billa 2 in terms of return on investment! Based on the current trend, the movie will probably end below Rs 90 crore in Tamil Nadu and a maximum of Rs 150 crore worldwide,” says the writer.
One of the major reasons cited for the film’s lackluster performance is the audience’s preference for high-energy, mass-oriented entertainers from their favorite stars. Although it has been met with mixed reviews, Ajith’s previous movies, Valimai and Thunivu, managed to recover their investments, and Thunivu became the highest-grossing film in Ajith’s career. Nevertheless, Vidaamuyarchi seems to be fighting to stay on track, worrying trade professionals and people in general.
Future Prospects: Good Bad Ugly (GBU)
Having revealed the clear signs of a tapering in the output of Vidaamuyarchi, now the focus is being shifted to Ajith’s novel project “Good Bad ugly (GBU)”. The next film is anticipated to get tough marketing support, as it is the first Tamil production for the highly acclaimed production house, Mythri Movie Makers. It is understood that GBU will aim at high-octane content, which may help Ajith regain box office dominance.
Impact of Exam Season and OTT Release
As Vidaamuyarchi remains on stage, its revenue at the box office will continue to fall, particularly when the exam season is approaching. In the past, family viewers/students have played a major role in the box office successes of Tamil films, and after examinations are in their final stages, footfall in theater halls will be considerably less.
Due to this anticipated decline, moviegoers are now looking forward to the film’s OTT and television release. Fans of Ajith Kumar who missed watching Vidaamuyarchi in theatres are eagerly waiting for its streaming and TV premiere dates.
When Will Vidaamuyarchi Be Available on Sun TV Netflix?
Sun TV has bought off the satellite rights of the film for which an epic television world premiere is in the offing, while Netflix has bought its digital streaming rights. This implies that fans will not be made to wait long to enjoy the film at home.
According to reports, Vidaamuyarchi is scheduled for release on Netflix on March 28, 2025 which will enable subscribers to watch the movie worldwide. In the meantime, its television release on Sun TV is going to be on April 14, 2025, which will be observed as the day of Tamil New Year. The strategic timetabling of the television premier guarantees that the film is seen by a wide audience during the holiday season, which may counterbalance a lack of success in the cinema.
Vidaamuyarchi Storyline
The plot of Vidaamuyarchi revolves around Arjun (played by Ajith Kumar) and Kayal (played by Trisha Krishnan), who share a strong emotional bond. Yet their worlds are turned upside down when Kayal is abducted mysteriously in Azerbaijan. Determined to rescue her, Arjun embarks on a dangerous mission, facing relentless obstacles and challenges. Along the way, he encounters a formidable enemy, played by Arjun Sarja, who turns his quest into a gripping race against time.
Featuring gritty action sequences, emotional folk, and killer screen presence of Ajith Kumar, Vidaamuyarchi promised to be an explosive cinematic experience. But commercially the road so far has been a mixed experience, leaving supporters in a state of flux and questioning the box office legacy of the film.
Conclusion
Despite its high expectations, Vidaamuyarchi has struggled to achieve blockbuster status. Although it has already been able to generate a huge revenue, it could not be as commercial success compared to the previous works of Ajith. The slow box office performance has shifted focus to Ajith’s upcoming project, Good Bad Ugly, which is expected to bring him back to form.
For those who missed the theatrical run, the upcoming network streaming of the film on Netflix and Sun TV will ensure the film reaches a wide audience compelling them to experience the action-filled thriller. As the movie is about to hit the screen on 28th March for its digital premiere and on 14th April on television premiere, soon Vidaamuyarchi is going to gain audiences in the months to come.
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