Sanam Teri Kasam Re-release turns out to be a surprise box-buster, rules the box-office.
The sequel shot of Sanam Teri Kasam, featuring Harshvardhan Rane and Mawra Hocane, has become an unplanned box office hit. In spite of no promotions thereof, the film has “out-sold” other re-releases such as “Yeh Jawaani Hai Deewani” and “Interstellar” and harnessed enormous public clamor.
The film, originally released in 2016, did not perform exceptionally well at the box office during its initial run. Nonetheless, its fandom and sentimental value have enabled it to find a wide audience with its re-release. Fans have gone mad for the movies, lording it over the highest Bollywood film gross made on Monday, above the new releases, such as Sky Force, Deva, Badass Ravikumar, and Loveyapa.
Sanam Teri Kasam Tops Box Office, Crosses Rs 18.5 Crore in 4 Days.
According to Sacnilk, Sanam Teri Kasam grossed about Rs 3-3.25 crore on Monday, thereby becoming the top Bollywood blockbuster of the day at the box office. So far its four-day re-release has grossed Rs 18.50+ crore net, which is almost double the lifetime collection of its regular run.
The success of the movie has surprised trade analysts, as it has zero celebrity endorsements, zero new activations, and zero new theatrical open banner announcements. Its romantic story, emotional richness and dedicated fan group trouble seem to have rekindled its appeal particularly as it approaches Valentine’s Day.
As per trade experts, Re.trade Teri Kasam is set to maintain its momentum during Re.trade’s Valentine’s Week and it is being estimated that a total Re.trade of Rs. 27-30 crore will be collected in the initial week.
Valentine’s Day Challenge: Can Sanam Teri Kasam Hold Up Against Chhaava?
Although the movie is currently ruling the box office, it could have a strong opponent on its doorstep, february 14, with the arrival of vicky kashal’s much awaited historical movie, chhaava. With Vicky Kaushal’s recent releases and scale of the film, Chhaava is likely to start in a big way, and it may disrupt the Sanam Teri Kasam’s successful run.
Nevertheless, if public-demand continues, the Harshvardhan-Mawra new film might still work, especially for romantic film freaks. The emotional weight of the film could guarantee a sustained good run, at the minimum, up to and including Valentine week.
Sanam Teri Kasam Surpasses Interstellar’s Re-Release Collection
Interestingly, Sanam Teri Kasam has also beaten the re-run of the space epic Christopher Nolan’s Interstellar.
Over the four days, Interstellar grossed Rs 13 crore in India. On the other hand, Sanam Teri Kasam has already accumulated Rs 18.5 crore net, indicating the overwhelming popularity of the film among the viewers of India.
The matter that a Bollywood romance can beat a Hollywood cult film in India points to the influence of nostalgia and the love affair of inexpensive emotional dramas.
Conclusion: A Major Win for Nostalgia-Driven Cinema
The unexpected success of Sanam Teri Kasam’s re-release proves that audiences still crave emotionally engaging stories, even if they weren’t massive hits during their initial run.
Such a trend may lead to the Bollywood studios re-releasing the older cult movies that have gained popularity with the passage of time, bringing to them a second shot at the glory of the box office.
With Valentine’s Day around the corner, everyone is watching whether Sanam Teri Kasam will hold its own or if Vicky Kaushal’s Chhaava will steal the show at the box office. Needless to say, the re-release success of the film has already guaranteed its place in one of the biggest Bollywood re-release successes in recent times.
Disclaimer: The box office figures are compiled from various sources and our research. The figures can be approximate, and YPBB News does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the films in question.
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